Our Client

  • Multi-channel sports betting and gaming entertainment provider


  • Develop and execute VIP strategies and programs to enhance player engagement, retention, and monetization
  • Build and develop strong relationships with VIP customers. This involves understanding their gambling preferences, betting habits, and financial capacity
  • Offer personalized betting and gaming experiences to VIP clients, campaigns, bonuses, and incentives to their individual preferences
  • Implement strategies to ensure VIP clients remain loyal to the company. Resolve any issues or concerns they may have, providing exceptional customer support, and offering reason for continued play
  • Keep VIPs informed about betting campaigns, special odds, and exclusive betting opportunities through various communication channels, including email, phone calls, or SMS
  • Design and optimize player journeys, ensuring strong and relevant interactions across touchpoints to drive desired player behaviors and maximize player value
  • Monitor and analyze VIP campaign performance, leveraging data insights to refine strategies, optimize conversion rates, and increase player engagement and revenue
  • Analyze customer data to gain insights into VIP clients’ gambling behavior, preferences, and spending patterns. This information can be used to optimize the VIP program and improve customer experiences
  • Collaborate with other departments, such as customer support, CRM, fraud, gaming, sportsbook, compliance, to provide a strong VIP betting and gaming experience
  • Address any gambling-related issues or disputes promptly and effectively, ensuring fair play and maintaining the trust of VIP clients
  • Manage the budget allocated for the VIP program, ensuring resources are allocated effectively to maximize returns
  • Ensure compliance with local regulations and legislation, data privacy regulations and industry standards in all CRM/VIP activities


  • Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus
  • Minimum 3 years of proven experience as a VIP/CRM Manager or similar role within the online gaming industry
  • Strong understanding of the betting and gambling industry, including knowledge of games, odds, and betting terminology
  • Proficiency in utilizing CRM systems, marketing automation platforms, and customer data analysis tools
  • Excellent analytical skills, with the ability to interpret data, identify trends, and generate actionable insights to drive decision-making
  • Experience in segmentation and personalization strategies, leveraging customer data to deliver targeted campaigns and communications
  • Effective problem-solving skills to address customer issues and resolve disputes promptly and fairly
  • Customer oriented, being flexible and willing to adapt to changing customer preferences and market conditions
  • The ability to identify opportunities for upselling and cross-selling betting or gaming products to VIP clients
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at various levels
  • Knowledge of online gaming industry trends, player behavior, and player lifecycle management
  • Fluency in Portuguese and English is required
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